There are so many definitions out there that do a great job in explaining what place branding is. We like to think that it is a multilayered strategic process aimed at constantly improving the reputation and promoting the image and identity of a city, country or a region. Expected results should be increased number of visitors and investors from abroad, and also improving and promoting its own goods and services to the foreign public.
We argue that besides the promotional part for tourism and investments, it also helps in attracting talent which is an important part of every place’s sustainable development from the Human Resources point of view. It helps the place be more competitive. Additionally, in collaboration with public institutions through public diplomacy efforts, it becomes a powerful tool in promoting the country’s image to the foreign public.
Regardless what approach you decide to take, it is important to remember that those steps should involve research, identification of stakeholders, identity development, using mix marketing tools and implementation through different communication channels.
Since it all depends on the context, it often takes months to few years to see a significant and measurable impact.
We are here to help you create customized crisis management strategy through proactive reputation management based on genuine representation of the place.
Everything mentioned here is based on proper stakeholder engagement process. It is vital to have a powerful dialogical approach in order to foster support, align common interests and make sure that a better social reality is being created in the meantime.
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